Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast
Partnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem partners? Do you trust your partners (and do they trust you)? Do you do your part for your partners? As we interview channel chiefs and other partnerships industry experts, we explore these questions and more. We'll share channel management insights on how to navigate partnerships, support your partners, identify weak areas of your partner strategy, discuss the latest industry trends and reports, and more.
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast
11 - Is Your Partner Ecosystem Healthy? Check These 3 Things Immediately
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Partner ecosystems are like ecological ones: when healthy, all connected parts can nurture and support one another.
- But how do you know if your partner ecosystem is healthy?
- Are there any measurements that can help monitor ecosystem health?
- And how can you identify deficiencies within your ecosystem before it’s too late?
Norma Watenpaugh shares insights on:
- How you can sustain a healthy partner ecosystem
- What you can do to optimize ecosystem health
Today’s guest, Norma Watenpaugh, has been a visionary in the IT world for channel giants like Sun Microsystems, pre-Oracle, Fujitsu, BA Systems, and for the last 20 years, CEO and founding partner of the Phoenix Consulting Group.
She has a laser focus on helping companies achieve profitable results through strategic alliances, channels, and partner ecosystems.
Listen for all of Norma’s insights on maintaining a healthy partner ecosystem.
Read the blog: https://www.magentrix.com/articles/blog/Is-Your-Partner-Ecosystem-Healthy-31-8-2022
(0:00) Introduction
(2:30) What is a partner ecosystem?
(4:32) The shift to the ecosystem model
(6:08) Gauging the health of the ecosystem – how it impacts the success of partnerships
(8:22) Establishing a Partner Ecosystem
(13:17) 1st Thing to Check: Ecosystem strategy
(18:25) 2nd Thing to Check: Interaction and engagement amongst partners
(22:43) 3rd Thing to Check: Mutual benefits for partners
(23:42) Example of a healthy partner ecosystem
(25:16) Norma Watenpaugh’s background in partner ecosystems
(26:39) Results to expect from a healthy partner ecosystem
(27:33) Conclusion
This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝
If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri
