Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast
Partnerships are the pathway to higher sales - and your customers. Are you equipping your channel partners with what they truly need to represent you? Are you choosing the right ecosystem partners? Do you trust your partners (and do they trust you)? Do you do your part for your partners? As we interview channel chiefs and other partnerships industry experts, we explore these questions and more. We'll share channel management insights on how to navigate partnerships, support your partners, identify weak areas of your partner strategy, discuss the latest industry trends and reports, and more.
Podcasting since 2021 • 37 episodes
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast
Latest Episodes
36 - Selectivity in Partnerships + the State of Channel Research + ChannelCon with Carolyn April
Carolyn April discusses: the state of the IT channel, research availability, the impact of AI, the importance of quality over quantity in vendor-partner relationships and what to expect at ChannelCon. She also shares exciting details ab...
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Season 1
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Episode 36
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44:49
35 - How to PE Takeover-Proof Your Channel Program - David Sherman
How does a private equity firm’s takeover typically impact a company's strategic direction and how can it affect their channel partner program?Sometimes, channel partner programs get the axe when a PE firm takes over.In today’s ep...
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Season 1
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Episode 35
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26:31
34 - Hiring A Fractional Channel Chief vs. In-House - Kameron Olsen
Have you ever heard of a fractional channel chief? This is a concept that's shaking up the industry, and we had the privilege of delving into it with Kameron Olsen, a leading expert with over 15 years of experience.So, what exactly is a...
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Season 1
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Episode 34
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31:39
33 - Gen AI & How You Can Add Digital Workers to Your Partnerships Team with Alden Hultgren
How does one begin to integrate AI into their partner programs? Alden Hultgren provides practical advice, from mapping out automation opportunities to designing partner experiences that are not just functional but delightful. She e...
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Season 1
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Episode 33
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30:31
32 - Prioritizing the Partner Experience (PX): The Basics - Bernhard Friedrichs, PartnerXperience
Bernhard Friedrichs (PartnerXperience) joins us to share his wealth of knowledge on crafting a partner journey that fosters collaboration and drives capital-efficient growth.He takes us through the nuances of treating partners as equals...
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Season 1
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Episode 32
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38:36